LEGOLAND Shanghai Resort​

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​LEGOLAND Shanghai Resort is located in Jinshan, Shanghai. It includes LEGOLAND Hotel, and eight lands: LEGO Monkie Kid, LEGOLAND Creative World, LEGO City, LEGO Castle, LEGO NINJAGO, Brick Street, Bricktopia! and LEGO Friends.

 

Led creative direction and visual system development for signage across theme parks, water parks, and hotels. Designed and implemented bilingual typography systems and icon sets aligned with brand identity. Provided art direction from concept to production, ensuring consistency, quality, and guest experience alignment. Oversaw font selection and licensing (Chinese & English), ensuring compliance with copyright regulations. Reviewed shop drawings and coordinated with design consultants and vendors for accurate production. Create themed graphics and environmental visuals, including show props, artwork, and support signage lighting enhancements.

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